Resources

Practical guidance for hotel leaders.

Four professionals have a meeting in a glass office, with "AI" and related terms written on a whiteboard behind them.

Protect Your Hotel from AI Invisibility with a Downloadable NAP Checklist

This downloadable NAP Audit Checklist was created to help hotel teams ensure their core business information is clear, consistent, and trusted everywhere it appears.

A person sits on a chair using a smartphone with a travel booking app open on the screen.

Are Hotel Websites Still Driving Reservations in 2026?

The website might carry even more responsibility than it once did. Here's why AI is to blame for those shifts and how your hotel can stay ahead of the curve.

Woman opening curtains in hotel room

The 4 Phases of Building a Believable Hotel Brand

Before a hotel can create emotional connection, it must build believability. Storytelling can be the difference-maker that helps accomplish both.

Couple entering hotel lobby

Today, Authenticity Is Driving Search

Keyword-stuffed content and glossy stock images are not rewarded by today's search engines. Discover how authenticity is what makes your content eligible.